Macroeconomics | May 18, 2023

Macroeconomics – market shifts mean new risks and opportunities for the supply chain industry

Part 1 of 5 in the series on macroeconomics – part of the 4flow trend monitor

What are the macroeconomics trends all about?

General market conditions shape logistics: a rise in GDP generally leads to more logistics activities, as well. As political leaders aim to multiply the wealth of their countries and voters, politics define economics – and vice versa. On the one hand, businesses are under cost pressure and affected by developments like labor shortages. On the other hand, the supply chain industry eventually manages to fulfill new demands of consumer markets by adapting operations.

Recent global events from the Covid-19 pandemic to labor strikes have changed the supply chain landscape, bringing some major logistics players more success and making room for new business opportunities. Digitization enables much of this growth, while at the same time creating new customer expectations in terms of visibility and buyer experience, in both B2B and B2C environments. Meanwhile, legislation around the world addresses these changes, but as countries aim to reduce international dependencies, these decoupling tendencies add complexity to global networks.

In this 4flow trend monitor series on macroeconomics, find more about the development of these market trends.

4flow trend monitor

Supply chains are in constant motion – and innovation promises to speed up the rate of change. With all these developments, businesses need to know where to focus their efforts to ensure the future viability of their supply chains. The 4flow trend monitor will provide a trend outlook highlighting important developments expected to have an impact on supply chain in the next one to five years.